Tap Into Texting and Grow your Bottom Line

Tap Into Texting and Grow your Bottom Line

By Steven O’Brien

Corporate purchasing agents are under increasing pressure to manage significant buying activities with tight deadlines and even tighter budgets. As business moves at a relentless pace, buyers are turning to mobile communication as their way of ordering, paying, tracking multiple shipments and counting inventory. Mobile communication moves at their pace, and more importantly, it moves with them.

SMS text is now the chosen channel for a growing number of purchase agents. It provides them constant and immediate access to mobile sales representatives who manage the businesses accounts. Text inquiries can be read immediately whereas an email may take a few hours or even a day and the sales rep can respond while waiting in line at a food truck or sitting in a meeting.

The flexibility of texting provides a level of convenience previously unavailable to purchasing agents; such as answering questions, completing quotes on products, or order status updates as they conduct business say, from a warehouse.  

While this channel of communication is convenient for the buyer, it puts added pressure on the sale rep who must convert that message into an email, wasting precious selling hours.

However, having a valid SMS messaging system setup for both customers, buyers and a sales team can improve productivity, leading to an increased bottom line and happier customers.

For more information on how TDC BRIDGE™ Intelligent Messaging Platform™  Platform can help your business text us, 888-512-8398 (TEXT).

Put A Leash On That Bot!

As any dog lover will tell you, leashes are much more for the dog’s benefit than yours. Of course, a leash will help you keep keep strangers safe in his presence. But more than that, leashes keep your best friend safe in unfamiliar situations; your judgement is normally better than his.   The older your dog gets, the more trained and the less energetic he’ll be, but even then, a leash is a sign of love.

Just like our furry friends, today’s conversational bots have a lot to learn before they should be allowed off leash.  As artificial intelligence and conversational commerce technology is introduced in the market, their “puppy-ness” is obvious for all to see.  As reported recently by the Motley Fool:

Facebook (NASDAQ:FB) is reportedly scaling back its chatbot efforts on Messenger after the programs failed to fulfill 70% of users’ requests. The Information reports that those requests couldn’t be handled without human agents, and bots built by outside developers “had issues” because the “technology to understand human requests wasn’t developed enough.”

Other than difficulties in determining intent, bots also have challenges in understanding emotional subtleties such as sarcasm and humor.  To spur innovation in this challenging area of artificial intelligence, Amazon has established a yearly Alexa Prize  to the best design for “the grand challenge of building a socialbot that can converse coherently and engagingly with humans on popular topics for 20 minutes.” Although it’s clear we will one day surmount this challenge, it also is clear how far we are from solving it, never mind at scale.

Finally, even though texting is widely preferred in many, growing demographics, the Pew Research Center reports that 19% of Americans still do not text regularly.  For the 81% that do text regularly, some percentage of them do not want to interact with automation.  Bots, although a breakthrough for efficiency, are still not human, and sometimes only a human will do.

If you are planning the text enablement of your company, we’d love to see your thumbs in action: text our humans at 888-512-8398 (TEXT).

Using Texting to Reach Millennials

Using Texting to Reach Millennials

By Katelyn Morgan

Millennials have grown up in an online, electronics filled, socially-networked world. They represent the future of commerce, and receive most of today’s marketing attention in an attempt to pick apart the inner-workings of their brain.

One millennial trait is the preferred method of communication: texting. Unlike the teens from the seventies and eighties, when Aqua Net reigned supreme, one might chat on the telephone with the extra -long cord, millennials hate talking on the phone.

Texting makes life easier. In fact, according to Forbes, text messages now outrank phone calls as the dominant form of communication among Millennials. 68% of 18- to 29-year-olds say that they texted “a lot,” which plunges to 47% among 30- to 49-year-olds and 26% among 50- to 64-year-olds.

So why hasn’t big business caught on? In some ways they have. However, the responders are usually bots stored with automatic replies based around the text sent. Additionally, most businesses such as banks or electric companies, don’t allow two-way text communication. It is a one and done.

TEN DIGIT Communications Intelligent Messaging TM platform allows for two-way texting communication which is designed to improve agents and customer interactions.  

Think about it: You’re sitting at a baseball game, you text your food order and copy of your license to prove age and boom, beers and hot dogs delivered to you without ever leaving your seat.

What about fixing your cable and being on hold forever. If you could text an agent, have that agent, a real person, text you back while you go on with making dinner. The constant rerouting and pre-recorded voice would be eliminated, making your life easier.

TEN DIGIT ‘s platform TDC BRIDGE makes it happen. The best part is you’re texting with a human, not a machine who only gives canned responses.